Most small business owners we met were being sold something — a platform, a subscription, a service — by someone who hadn't spent even an hour understanding how their business actually worked. The result was predictable: expensive tools that didn't fit, features nobody used, and an owner more frustrated than when they started.
We built Simplorify around one idea: the right answer usually isn't obvious from the outside. You can't prescribe the right fix for a business you've never taken the time to study.
So that's what we do first. We listen — to the day-to-day, the bottlenecks, the moves you want to make. And then, whatever serves the business actually serves the business. Sometimes that means a new website. Sometimes an automation. Sometimes a custom internal app. Sometimes it means telling you that your current setup is fine and you should spend the budget somewhere else entirely.
Every engagement starts with a real conversation and quiet time spent understanding how your business actually runs. No pitch deck, no pre-packaged solution, no assumptions.
Sometimes the answer is custom software. Sometimes it's a simpler tool you already have. Sometimes it's a process change. We'll tell you which — even when it doesn't pay us.
We're headquartered in New York City and that's where we're easiest to grab a coffee with. But the work travels — most of our active engagements are out-of-state. Same standards, same response time, same depth of listening, regardless of zip code.
All code in your GitHub, all data in your accounts. If you ever part ways with us, you keep 100% of the work and a clear handoff — so you can run it without needing us forever.
Headquartered in
Most of our work is for operators outside the five boroughs — kitchen-appliance brands in LA, automotive distributors in NJ, D2C teams across the country. NYC is just where we're easiest to grab a coffee with. The work itself doesn't care about zip codes.
If you're in NYC, we love meeting face-to-face. If you're not, a call works just as well. Either way, we start by listening.
